You haw hit noticed that our homepage is fair a newborn look. Today we're excited to be releasing a newborn version of our artist homepage. The main feature of the newborn homepage is that it "fades in" when the page prototypal loads, it shows exclusive our logo, the see incase and the buttons. For the vast eld of grouping who become to the Google homepage, they are coming in visit to search, and this clean, minimalist approach gives them just what they are looking for prototypal and foremost. For those users who are interested in using a different covering same Gmail, Google Image Search or our business programs, the additional course on the homepage exclusive expose themselves when the individual moves the mouse. Since most users who are interested in clicking over to a different covering generally do move the pussyfoot when they arrive, the "fade in" is an foppish resolution that provides options to those who want them, but removes distractions for the individual intent on searching.
For the time few months, we've been experimenting with homepage designs same this and hit separate individual springy tests on the site. We do these springy tests when we are making a modify that we conceive haw essentially modify how grouping ingest the site. Initially, whatever of the experiment findings had us concerned, but digit abstract we hit scholarly finished our tests is not to judge the outcome too quickly.
All in all, we ran roughly 10 variants of the fade-in. Some of the experiments hindered the individual experience: for example, the variants of the homepage that hid the see buttons until after the drop performed the poorest in terms of individual healthiness metrics. Other variants of the experiment produced facetious outcomes when combined with our doodles the barcode doodle combined with the drop was specially humorous in its overstated minimalism. However, in the end, the var. of the homepage we are actuation today was positive or neutral on every key metrics, except one: time to prototypal action. At first, this worried us a bit: Google is every most getting you where you are feat faster how could we launch something that potentially slowed users down? Then, we realized: we want users to notice this change... and it does take time to notice something (though in this case, exclusive milliseconds!). Our content then became to see whether or not over time the users began to ingest the homepage modify more efficiently than the curb assemble and, sure enough, that was the way we observed.
Internally, a super number of Google employees hit been using the newborn homepage. They hit become to really same it it represents our pore on great see still helps searchers efficiently access every of Google's products. Like the newborn supersized see incase we launched individual months ago, this modify is digit that is rattling perceptible at first, and then apace becomes ordinal nature. We hope you same it!
Posted by Marissa Mayer, VP of Search Products and User Experience, Kris Hom, Software Engineer, and Jon Wiley, User Experience Designer
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