Now you see it, now you don't

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You haw hit noticed that our homepage is fair a newborn look. Today we're agog to be releasing a newborn edition of our classic homepage. The important feature of the newborn homepage is that it "fades in" when the page prototypal loads, it shows exclusive our logo, the see box and the buttons. For the vast eld of people who become to the Google homepage, they are reaching in visit to search, and this clean, minimalist approach gives them meet what they are hunting for prototypal and foremost. For those users who are fascinated in using a assorted covering same Gmail, Google Image Search or our business programs, the additional links on the homepage exclusive expose themselves when the individual moves the mouse. Since most users who are fascinated in clicking over to a assorted covering generally do advise the mouse when they arrive, the "fade in" is an foppish resolution that provides options to those who poverty them, but removes distractions for the individual intent on searching.

Left: Before the fade. Right: After the fade. Click the ikon for a fireman view.
For the past few months, we've been experimenting with homepage designs same this and hit run individual springy tests on the site. We do these springy tests when we are making a modify that we conceive haw essentially affect how people use the site. Initially, whatever of the experiment findings had us concerned, but digit thing we hit learned through our tests is not to judge the outcome likewise quickly.

All in all, we ran approximately 10 variants of the fade-in. Some of the experiments hindered the individual experience: for example, the variants of the homepage that hid the see buttons until after the drop performed the worst in terms of individual healthiness metrics. Other variants of the experiment produced humorous outcomes when combined with our doodles the barcode doodle combined with the drop was particularly ironic in its overstated minimalism. However, in the end, the variant of the homepage we are actuation today was constructive or neutral on every key metrics, except one: instance to prototypal action. At first, this worried us a bit: Google is every most effort you where you are feat faster how could we launch something that potentially slowed users down? Then, we realized: we want users to attending this change... and it does take time to notice something (though in this case, exclusive milliseconds!). Our goal then became to see whether or not over instance the users began to use the homepage modify more expeditiously than the curb assemble and, sure enough, that was the way we observed.

Internally, a super number of Google employees hit been using the newborn homepage. They hit become to really same it it represents our pore on great see yet helps searchers expeditiously access every of Google's products. Like the newborn supersized see box we launched individual months ago, this modify is digit that is rattling noticeable at first, and then apace becomes second nature. We wish you same it!

Posted by Marissa Mayer, VP of Search Products and User Experience, Kris Hom, Software Engineer, and Jon Wiley, User Experience Designer be Sure you bookmark this page. Thanks...
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