The Apple-Amazon Ebook War Begins: Amazon Deletes Macmillan Books [Apple]

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Books published by Macmillan mysteriously poofed from Amazon yesterday. The reason, according to the NYT, is that Amazon is punishing the house for arguing that the toll of Kindle books should go up to $15. This won't end well.

It feels like a move of the aforementioned laxation Universal Music, and later, NBC Universal pulled with iTunes, trying to counter the leverage Apple had because of iTunes' unstable marketshare. Same status here, really: Content bourgeois wants more money/control over their content, fights with the irresistibly dominant, embedded assist that's selling the content. Last time, everybody compromised and walked away most happy: Universal and NBC got more flexible pricing, iTunes got DRM-free penalization and more TV shows for its catalog to sell.

The problem publishers hit with Amazon is two-fold: Amazon's overwhelming marketshare in ebooks (because that leads to more curb for Amazon, and inferior for them) and the organisation of $9.99 as the toll of a book, which publishers feel cheapens the value of books. (Hardcover bestsellers go for up to $30, after all.)

The disagreement in this fight is that Macmillan is digit of the publishers signed to deliver books for Apple's iBooks store. They hit somewhere to run. And credibly. That wasn't really the case with record labels, who tried to render alternatives to weaken iTunes power, and failed. (Interestingly, this lowercase episode seems to establish Brad Stone's earlier statement in the Times that publishers were looking to Apple to spend them from the tyranny of Amazon, since Apple allows publishers to set their possess book prices.)

The $15 pricepoint Macmillan's pushing to Amazon is a lowercase curious, though, given digit things: Steve Jobs told Walt Mossberg books in the iBooks store would cost the aforementioned as they do for Kindle, and the WSJ reportable last hebdomad $15 was digit of Apple's recommended pricepoints for books. Removing Kindle's toll advantage would be a smooth artefact to start iBooks, no? The publishers intend more money, and iBooks in full, eye-straining color cost the aforementioned as Kindle books—everybody wins, except Amazon. This is meet the beginning. [Bits]

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